My blogging pal Vicki recently brought to my attention this brilliant kids’ clothing company. It was after I had a mini rant about gender-stereotyping of kids’ clothes – you know, the pink-is-for-girls, trains-are-for-boys mentality (jeez, are we really in the year 2015?).
Anyway, the company was St Bert’s Clothing Company, and they had sent her out some clothes for her sons. I had a browse through their online store, and fell in love with the vibrant and retro designs of the clothes.
Founded in 2014 by husband and wife team Ben and Sarah Goodwin, they are a super young company. They wanted to provide bright, durable, comfortable and unisex clothes that would stand up to the punishment kids throw at them during play.
For me, the colour palette they use, coupled with the retro designs sold St Bert’s.
Many of the t-shirts feature a surfer motif with a rainbow of colours, while others feature the St. Bert’s logo with the same rainbow of turquoise, mustard, red, purple and orange hues.
They have tracksuit bottoms in a variety of colours, as well as skirts, pyjamas, hoodies and polo shirts/dresses.
The branding is reminiscent of American companies such as Hollister, but much, much nicer.
St. Bert’s wanted to send me a few pieces for the boys. I had a browse on their site, and noticed that they did have some clothes that were aimed exclusively at girls or boys. I spotted some gorgeous bright yellow shorts in the girls’ section, the only difference being that they were shorter than the styles aimed at boys.
Some of the t-shirts were also for girls/boys only. The girls’ t-shirts were slimmer, but that was the only difference – no silly capped sleeves or nipped-in waists for the girls.
Being completely unable to decide on a couple of styles that were aimed at girls or boys only, Ben sent me out two girls’ t-shirts and shorts for the boys, as well as two boys’ tees and shorts.
Upon arrival, I was ridiculously excited to have a look and feel of the gorgeous garms. The colours didn’t disappoint. Beautifully vibrant, yet a super classy palette. And the quality of the cotton on the t-shirts was incredible. Super soft 100% cotton t-shirts – beautifully substantial, and really felt like high quality, high-end items.
The shorts were the same. They felt very well-made, durable and comfortable.
The next day, the kids tried their clothes on. The little yellow shorts were adorable! The kids were really channelling their inner Boris Becker. If they hadn’t been marketed at girls only, you’d never think twice that boys weren’t supposed to be wearing them.
They got so many compliments wearing those little yellow shorts.
We also received two girls’ t-shirts. Ben sent me larger sizes – age 4-5 for 3-and a half year-old Finley, and size 3-4 for 2-year-old Fraser. The t-shirts fit, but they were slim on the boys.
Again, you’d never know that they were supposed to be for girls only, so it is a shame that may parents would probably not even consider choosing these designs for their sons. I particularly liked Finley’s t-shirt with the red ribbing, as it reminded me of a Flash Gordon t-shirt I saw Freddie Mercury wearing years ago. I’m a Queen fan.
But I digress. We also got some boys’ clothes. These ace t-shirts.
And these ace, long-length, surfer-style shorts that look bloomin’ comfy.
Finley loved the huge ‘B’ motifs on the clothes, as well as the rainbow colours. Just shows how all varieties of colours appeal to children’s eyes.
I had a conversation with Ben on the phone shortly after receiving our clothes, and told him that I felt St. Bert’s were selling themselves short (excuse the pun) by marketing clothes such as the shorts to girls/boys only. Ben took this heavily on board and informed me that all clothes from AW15 will be unisex. Great news, in my opinion.
I’m really looking forward to seeing the new range for AW15 from this brilliant new clothing brand. In the meantime, we’ve got a hot summer ahead, and these super clothes are going to look and feel fabulous in the sunshine.
Thanks so much St. Bert’s – so glad we were introduced to you.