I was driving back from picking up my elder son from nursery the other afternoon, the car radio on as usual. An advert came on for Toyota Aygo, part of their ‘Go Fun Yourself’ ad campaign. It went as follows:
A woman is called by a radio station live on air, to be entered into a competition. The radio presenter tells her that the prize is a holiday to wherever a spinning globe stops spinning, and the woman has to say ‘stop’ to control where the globe should stop. She says ‘stop’ and the presenter announces that she is going on a holiday to Siberia. The woman reacts with complete disappointment at this destination, and then it cuts to the voiceover which says, ‘for a more fun prize, visit the Toyota website…’, or something like that.
I couldn’t obtain a recording of this advert from Toyota, but I did make a video recording of it playing through my laptop (apologies for the close-up of my keyboard). You can take a listen here:
I thought about it for a moment, and then thought how utterly offensive that is to the countries within the Siberian region. Who on earth are Toyota to declare that Siberia would be such a ghastly place to visit? In fact, my husband was in the car with me at the time, and we both agreed that a visit to Siberia would probably be absolutely fantastic, a lot of fun and like no other holiday.
So as a direct response to that utterly offensive advert, I have decided to put together some outstanding things to appreciate and experience if one was ever lucky enough to visit Siberia.
The Trans-Siberian Railway
So you may or may not know that I’m a huge train fan. So how on earth could I not tell you about the incredible Trans-Siberian Railway? Spanning a distance of 5772 miles from Moscow into the Orient, this historical railway is probably one of the most epic, rugged and beautiful journeys to make on rail. I would love to journey along this railway with the kids in a few years.
Just do a Google search for Siberian landscape, and you will be mesmerised by the gobsmackingly stunning photographs of raw, untouched land from all over Siberia. Statuesque mountains, crystal clear lakes, snow-covered forests, no signs of humans for as far as the eye can see… and further. Now go and find me a seaside resort location with more captivatingly powerful beauty.
Home to unrivalled beauties such as the Siberian tiger, the Amur leopard and the Siberian husky to name a few. The chance to spot some of these rare creatures in the wild would be far more magical than visiting the stir-crazy animals confined to your average zoo.
And if you’re still not convinced that Siberia would be an awesome place to visit, check out this promotional video:
And these incredible photos:
So there. If I was contacted by a radio station with this incredible prize, I would be stoked to go. And I’m certain that I would have a heck of a lot more fun on a trip to Siberia than driving a Toyota Aygo.
Would love to hear your thoughts!